Britney Spears has teamed up with Snapchat to celebrate the 25th anniversary of her hit album Baby One More Time. The pop star, who released the chart-topping album a quarter of a century ago, is now offering fans a unique augmented reality experience.
The Britney Spears Merch Lens lets fans try on a new merchandise item, the Spears letterman jacket, while listening to Baby One More Time in the background. Fans can also recreate the iconic music video's shoulder shimmy with a different lens and add songs and remixes from the album into their Snaps.
Now, Britney is turning to Snapchat to express herself and celebrate the 25th anniversary of her debut album, '...Baby One More Time'. Fans who follow her on Snapchat can expect behind-the-scenes footage, a look back at past performances, and details about merchandise.
The celebration follows a teaser Britney posted on Twitter, hinting at something new coming soon. She confirmed this with her Snapchat announcement, writing: "Celebrate the 25th anniversary of my debut album, '...Baby One More Time,' with the new exclusive anniversary collection, available now."
