And it might be available on Amazon.
Britney Spears will share another “Piece of Me” by launching a fashion and lifestyle brand with Epic Rights, she announced Tuesday.
She's partnering with the music retail branding company to create an entire lifestyle collection. The popstar will be personally involved in developing the products, including apparel and accessories, as well as hair, fitness and tech items for her "Lucky" fans.
The expected retail launch is spring 2019, and Epic Rights is working on e-commerce options, too, including potentially partnering with Amazon, which sells Drew Barrymore's Dear Drew collection.
“I am excited to collaborate with Epic Rights to create a new contemporary lifestyle collection,” Spears said in a statement.
This isn’t Spears’ first rodeo when it comes to branded merchandise. Throughout her career, she’s released books, a video game and even Lidl haircare products.
Spears launched more than 20 of her own fragrances with Elizabeth Arden, starting with Curious in 2004 and most recently with Sunset Fantasy in January. Her lucrative scents generate $30 million a year, though it’s unclear if her Epic Rights partnership will also offer additional fragrances.
It’s possible Spears’ new venture could be influenced by her work with French luxury brand Kenzo this year (her first fashion campaign). She was cast as the new face of Kenzo for their La Collection Memento No. 2, which was full of “over-the-top prints,” “punchy florals” and “graphic tops.” A peek at Kenzo’s Instagram reveals their Britney love with pictures of the singer wearing everything from tiger prints to her iconic denim.
On the other end, she’s lent her face to the Candie’s line at Kohl’s, and even designed a black trench coat and studded skirt. In 2010, Spears told InStyle that she designs pieces with a lot of studs, lace, denim and statement jewelry to create a “cool and edgy yet girly” look (of course). We’ll see if that carries over to her lifestyle brand next year. Is it fair to say her merch might be "all decked in lace and leather"?
“Sharing her style and fashion sense through products she has developed is a testament to her authenticity as well as her commitment to and appreciation of the fans that have made it all possible,” her manager Larry Rudolph said.
Spears finished her Las Vegas residency“Britney: Piece of Me” in December 2017 and embarks on her international tour of the same name in July.
Source: Hollywoodreporter
Backstage at the 29th Annual GLAAD Media Awards, Vanguard Award winner Britney Spears talks with Access' Scott Evans about Ricky Martin. Plus, she discusses the legacy of her classic hit, "Baby One More Time."
Bney Spearsmade a rare red carpet appearance on Thursday night at the GLAAD Media Awards in Los Angeles, where she was honored with the Vanguard Award. Intrue Spears fashion, she wore a sparkling, barely-there minidress byGiannina Azarand a pair ofChristian Louboutinheels.
Ricky Martin presented Spears with the award, and he later posted a photo of himself with the pop star and wrote, “She helps us accelerate acceptance.” Spears, who’s become increasingly private over the years, gave a short speech stressing the importance of events like the GLAAD Media Awards.
“I feel like our society has always put such an emphasis on what’s normal, and to be different is unusual or seen as strange,” she said. “But to be accepted unconditionally, and to be able to express yourself as an individual through art, is such a blessing. Events like this, the one we are attending here tonight, show the world that we are not alone. We can all join hands together here and know that we are all beautiful. And we can lift each other up and show our gifts without hesitation.”
According to USA Today, once Spears left the stage, the audience became restless and unfocused. Wanda Sykes,the night’s host, joked, “Britney has broken the show.”
Jim Parsons, who later accepted the Stephen F. Kolzak Award for his work toward combating homophobia, thanked Spears in his speech. Parsons spoke of being nervous while applying to grad schools in the late 90s, the era of teenage Britney Spears.
“I remember watching [Spears] dance-walk down that school hallway in that Catholic-school uniform with those cute little pigtails,” he said. “And I remember feeling this sense of, ‘Oh yeah, that’s it. You can do it. You go out there and do it like Britney, and you get it’ . . . So thank you, Britney!”
The GLAAD Media Awards will air on Logo on Wednesday, April 18 at 8 P.M. E.T./P.T.
Source: Vanity Fair
https://www.vanityfair.com/style/2018/04/britney-spears-nearly-broke-the-glaad-media-awards
Thursday tweeted congratulations to her sister, Jamie Lynn Spears, for the birth of her second daughter, Ivey Joan Watson.
"I could not be more excited to welcome baby Ivey to this world," Britney wrote.